Latest From Tactics For Growth

What is the B2B Customer Journey?

What is the B2B Customer Journey?

In this article, we explore the B2B customer journey. If you work in B2B sales or marketing, it's imperative that you understand the buyer journey that your future customers embark on so that you can target your marketing and sales efforts. The B2B customer journey is...

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What is B2B search engine optimization?

- What is B2B search engine optimization? - B2B search engine optimization (B2B SEO) refers to the tactics and methods you can deploy with the aim of generating more traffic from search. Organic traffic is often the best form of traffic a website can...

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What is B2B conversion rate optimization?

What is B2B conversion rate optimization? What is B2B conversion rate optimization? A website is a business tool, a way for informing prospects, generating leads,  increasing sales or supporting customers. B2B Conversion rate optimization is the process of...

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What is B2B social selling?

- Full article: What is B2B Social Selling? - What is B2B social selling? B2B Social selling is using social media to build a profile of your prospects and using that insight to add value during the buying journey. A tactic that has become increasingly...

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Social media for B2B organisations

B2B buyers are completing an increasing amount of the purchasing journey themselves. A large chunk of this research is completed online using search and social. Talking to peers has always been an important step in making a B2B purchase,  this is now...

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Introduction to the B2B product page

- Introduction to the B2B product page - In this article, we introduce the B2B product page. We look at the purpose of B2B product pages and the role they play in educating visitors. We explore why the product page is often overlooked and give you some...

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Discover the importance of B2B website objectives

Do you have B2B website objectives? Why do you need them and do they matter? Clear website objectives derived directly from broader business objectives will support both the development and the ongoing evolution of your websites. Website objectives will...

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What is the role of buyer personas in B2B SEO?

Before you begin search engine optimization you need to understand your market and your buyer personas. In B2B successful SEO isn't really about rankings or traffic. It's about attracting the right audience, at the right time so that you positively...

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Why does SEO matter for B2B websites?

Why does SEO matter for B2B websites?

Most B2B buying journeys begin with a search SEO helps B2B websites appear in the search results and attract visitors who are demonstrating a clear need. Why does SEO matter for B2B websites? We discuss all this and more at Tactics For Growth. SEO is central to B2B...

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What is a pay per click advertising?

Search engine marketing can be split into two categories of tactics, organic and paid. In this article, we explore pay per click marketing which is a paid form of search engine marketing where advertisers pay for each click they receive on an ad. What is pay per click...

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Are website objectives important?

Do you have website objectives? Why do you need them and do they matter? Clear website objectives derived directly from broader business objectives will support both the development and the ongoing evolution of your websites. Objectives will ensure that everyone in...

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We help businesses grow using digital

At Tactics For Growth, our goal is to help your business grow through the optimized use of B2B digital marketing. Every day we help businesses just like yours to use digital in smarter ways and optimize B2B lead generation.