Tactics For Growth

Tools, tactics and strategies that deliver B2B business growth by making smarter use of digital. If you need to ignite growth in your business-to-business organization, then you are in the right place. Welcome to Tactics For Growth.

Lead generation and business growth through B2B digital marketing

You don’t think you are making the most of your digital marketing efforts, and you are not alone. Tactics For Growth is your solution. Free resources and insights, focused on helping business-to-business organizations optimize digital ROI and ignite growth in their business.

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89% of B2B marketers say digital marketing mix isn't optimized damaging ROI

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70% of B2B digital marketers report their strategy doesn't meet expectations

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46% of B2B digital marketers say that are not getting enough leads from digital

Tactics For Growth is here to help B2B businesses with digital marketing.

Tactics For Growth helps B2B businesses grow by more effectively using digital tools, tactics and strategies. If you are responsible for delivering business growth, then you’ll find the insights you need, specifically tailored for B2Bs at Tactics For Growth.

Focus on what works

Access the latest digital strategies through the pragmatic filter of ROI. We don’t point you at the shiny new thing, we focus on what has been proven to work for other businesses like yours.

Distilled B2B Insights

Time is precious, we distill the most important information and back it up with the actionable details ready for when you need to get things done.

Backed by practical experienced

There is a big difference between B2B and B2C, that’s why our guides and recommendations are prepared by seasoned B2B digital marketers.

Tailored for B2B

We support businesses that sell to other businesses. We know it’s a complex sale, that’s why you need the digital marketing insights relevant to you.

At Tactics For Growth you ask a question, you get an answer

Tactics For Growth is your on-demand B2B digital marketing consultant. Start by asking a question. We’ll search our knowledge bank of tools, tactics and strategies to find you an answer. If we don’t have an answer? We’ll put our B2B digital marketing experts on the task.

Step 1: B2B Lead generation & business growth begins here

Digital tools, tactics and strategies can unlock growth in your B2B enterprise. It’s where your audience starts their buying journey and where you can cost effectively engage with them, building relationships that ultimately result in revenue. The first step in using digital to generate leads and grow your business is having a strategy.

Digital Strategy

Optimize your B2B digital marketing by having a clear digital strategy that aligns all your tactics in the same direction, with clear goals and measurable objectives.

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Step 2: Provide valuable content that your audience will value

Content is the foundation of all B2B digital marketing. Buyers are information hungry. They want to minimize risk and want to do the research themselves. Adding value by supporting buyers through the buying journey with timely content that helps B2B buyers know, like and trust you, will unlock digital success.

Content Strategy

Content is the most valuable asset your marketing organization owns. It is the basis for everything including content marketing. Developing a content strategy that fuels your marketing.

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Content Marketing

Amplify your content so it is heard and resonates with your audience. Learn how to reach your audience with content marketing.

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Step 3: Build a website converts traffic into leads, and leads into buyers

Marketing activity needs to ultimately drive visitors to web pages that you own and control. This is where a social follower becomes a lead, it’s where that known lead is nurtured and where your lead returns throughout the sales journey, signaling that they should be followed up.

Your website

The B2B corporate website is your home on the web. Social networks come and go, but your corporate website will always represent your business to the world. Learn how to build and run a B2B Website. 

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Conversion Rate Optimization

Boost your digital marketing ROI by making the most of the traffic you already have using B2B Conversion Rate Optimization (CRO).

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Marketing Automation

Nurture your website visitors through an automated funnel until they become warm leads ready to be contacted by your sales teams.

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User Experience Design

Understanding your audience, and aligning your digital marketing to their needs, wants and expectations. Map your customer journey from visitor to sale with B2B User Experience Design (UX).

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Step 4: Raise awareness, generate demand and engage your audience.

Marketing activity needs to ultimately drive visitors to web pages that you own and control. This is where a social follower becomes a lead, it’s where that known lead is nurtured and where your lead returns throughout the sales journey, signaling that they should be followed up.

Pay Per Click

Optimize your pay per click and remarketing efforts so that you have cost-effective access to millions of potential customers in an instant

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Search Engine Optimization

Every B2B buying journey begins with a search. Make sure you are found first with B2B Search Egnine Optimization (SEO)

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Social Media Marketing

Use social media to increase awareness and amplify your message. Optimize your B2B social media marketing so you become a trusted source of information to your customers.

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Tactics For Growth is your trusted advisor to the world of B2B Digital Marketing

At Tactics For Growth our goal is to help your business grow through the optimized use of B2B digital marketing. We know digital marketing is a mainstay of getting your message to market. We also know that even the most seasoned marketers are struggling with it. Challenges include budget, time and expertise. The end result is a digital marketing execution which is unplanned, lacks strategy with no clear ROI. Tactics For Growth can help your business grow by sharing tried and testing B2B digital marketing tools, tactics and strategies, whilst helping you to optimize digital marketing activity already in flight.

We help businesses grow using digital

At Tactics For Growth, our goal is to help your business grow through the optimized use of B2B digital marketing. Every day we help businesses just like yours to use digital in smarter ways and optimize B2B lead generation.